Analysis of newspaper article.

ImageDespite being dead for 51 years , original screen siren Marilyn Monroe has been named as the new face of Chanel No5 perfume. This is an interesting move, as Marilyn’s womanly shape, which made her the biggest sex symbol of the 1950’s is a far cry from the ‘perfect’ figure that you see on the catwalk nowadays. Marilyns measurements were 37-23-36, while the average catwalk models measurements are 32-22-33.


Monroe was an enormous role model to the youth of the 1950’s. With her healthy and enviably sexy figure, she was exactly what every female wanted to be. During this time, being ‘skinny’ was seen as being wildly unattractive, and people paid money for drugs to try and make themselves gain weight. This is a far cry from current day attitude towards weight,where curves are seen as something that should not be on a  womans body, especially within the fashion industry, with people spending enormous amounts of money on drugs, diets and surgeries to reduce their body fat.

So does the ‘ideal’ body shape change with  fashion? Will it ever go back to a healthy weight? We are already seeing a slight increase in the popularity of curvy, hourglass figures, with people such as Christina Hendricks and Kim Kardashian being seen as modern day sex symbols.


SHARKEY, L. (2013) In pictures: Marilyn Monroe’s legacy as she is named the face of Chanel No.5. The Independent, 17th Nov. Available from:

CHANEL (2013) Chanel No.5 new campaign featuring Marilyn Monroe [Online Image]. Available from: [Accessed 26/10/13]

LYNN CINNAMON. (2012) The Marilyn Monroe size 16 myth: What size was she really by today’s standards?. Weblog [Online] 10th August. Available from: [Accessed 26/10/13].

MODELS CONNECT (n.d) Become a fashion model [Online]. Available from [Accessed 26/10/13].

IRONIZED YEAST CO [n.d] Ironized yeast weight gain advert [Online Image]. Available from: [Accessed on 26/10/13].

THISISMARILYN (n.d) Marilyn Monroe vs Model [Online Image]. Available from: [Accessed on 26/10/13].

N/A(n.d) 90% of teens unhappy with body shape. The Daily Mail. Available from:

PAGE SIX MAGAZINE (2008) Christina Hendricks body image interview [Online Image]. Available from: [Accessed 26/10/13].

CHANEL. (2013). Marilyn and No5- Inside Chanel [online video]. Available from: [Accessed 26/10/13].

HALLEY, J. (2007). The affective turn: Theorizing the social. Duke University Press.

HOLLAND, S. (2004). Alternative femininities: Identity, dress, culture. Berg Publishers.


Poster based on my object.

j postertyuio


NATIONAL ARCHIVES OF AUSTRALIA (1952) Miss Pacific finalists Mary Clifton, Pamela Jansen and Judy Worrad, stand in front of surfboards on Bondi Beach, Sydney [Online image]. Available from [Accessed 26/10/13].

JANTZEN (1951) Vintage Jantzen swimwear advert [Online image]. Available from [Accessed 26/10/13].

About me.

My name is Phoebe Pollitt, I am 19 years old from Elmbridge, Surrey. I have wanted to be in the fashion industry since I can remember, but it wasn’t until 3 years ago that I discovered the Contour Fashion course at DMU. I studied Textiles at GCSE, Fashion at A Level, then an Art and Design foundation Diploma in order to get the best experience prior to starting the course.

My favourite lingerie brands include Fleur of England and Fifi Chachnil, but I am also a great fan of the Agent Provocateur advertising campaigns. I enjoy visiting museums, particularly the V&A due to their extensive fashion collections and artefacts from ancient Asia which really interest me, and the Fashion and Textile Museum. I also like to read magazines, for example, i-D and Tatler.

Suit of armour, made by Myochin Muneharu, Japan, 1859. Museum no. 362 to R-1865, © Victoria and Albert Museum, London

Suit of armour, made by Myochin Muneharu, Japan, 1859. Museum no. 362 to R-1865, © Victoria and Albert Museum, London

In my spare time I also like to keep fit by doing yoga he future I would love to make an impact within the contour design world, I am not sure what area yet, as I enjoy both lingerie, loungewear and sportswear. The reason I am on this particular course is because it is he best in the world, and it also allowed me to move away from home, before ideally moving back to London in the future after I have graduated.



STEVE DOUGHTY (2008) Elmbridge, where the living is easy (and it rains less too) [Online] Daily Mail. Available from [Accessed 26/10/13].

AGENT PROVOCATEUR. (2013) Agent Provocateur Classics: Valentine’s Night [online video]. Available from: [26/10/13]

VICTORIA AND ALBERT MUSEUM LONDON (1859) Suit of armour, made by Myochin Muneharu [Online image]. Available from: [Accessed 26/10/13]