Analysis of newspaper article.

ImageDespite being dead for 51 years , original screen siren Marilyn Monroe has been named as the new face of Chanel No5 perfume. This is an interesting move, as Marilyn’s womanly shape, which made her the biggest sex symbol of the 1950’s is a far cry from the ‘perfect’ figure that you see on the catwalk nowadays. Marilyns measurements were 37-23-36, while the average catwalk models measurements are 32-22-33.


Monroe was an enormous role model to the youth of the 1950’s. With her healthy and enviably sexy figure, she was exactly what every female wanted to be. During this time, being ‘skinny’ was seen as being wildly unattractive, and people paid money for drugs to try and make themselves gain weight. This is a far cry from current day attitude towards weight,where curves are seen as something that should not be on a  womans body, especially within the fashion industry, with people spending enormous amounts of money on drugs, diets and surgeries to reduce their body fat.

So does the ‘ideal’ body shape change with  fashion? Will it ever go back to a healthy weight? We are already seeing a slight increase in the popularity of curvy, hourglass figures, with people such as Christina Hendricks and Kim Kardashian being seen as modern day sex symbols.


SHARKEY, L. (2013) In pictures: Marilyn Monroe’s legacy as she is named the face of Chanel No.5. The Independent, 17th Nov. Available from:

CHANEL (2013) Chanel No.5 new campaign featuring Marilyn Monroe [Online Image]. Available from: [Accessed 26/10/13]

LYNN CINNAMON. (2012) The Marilyn Monroe size 16 myth: What size was she really by today’s standards?. Weblog [Online] 10th August. Available from: [Accessed 26/10/13].

MODELS CONNECT (n.d) Become a fashion model [Online]. Available from [Accessed 26/10/13].

IRONIZED YEAST CO [n.d] Ironized yeast weight gain advert [Online Image]. Available from: [Accessed on 26/10/13].

THISISMARILYN (n.d) Marilyn Monroe vs Model [Online Image]. Available from: [Accessed on 26/10/13].

N/A(n.d) 90% of teens unhappy with body shape. The Daily Mail. Available from:

PAGE SIX MAGAZINE (2008) Christina Hendricks body image interview [Online Image]. Available from: [Accessed 26/10/13].

CHANEL. (2013). Marilyn and No5- Inside Chanel [online video]. Available from: [Accessed 26/10/13].

HALLEY, J. (2007). The affective turn: Theorizing the social. Duke University Press.

HOLLAND, S. (2004). Alternative femininities: Identity, dress, culture. Berg Publishers.


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